RAFI OTT Partners with GCash for Reforestation Project

March 29, 2021

With the Philippines being one of the most severely deforested countries in the tropics due to climate change, the private sector and civil society are working together to urgently address this massive threat to humanity.

As part of its mission to encourage more people to become biodiversity champions, the Ramon Aboitiz Foundation, Inc. (RAFI), through its biodiversity conservation arm, One  To  Tree (OTT), has partnered with Globe Fintech Innovations, Inc. (Mynt), the company behind the digital financial services provider  GCash, through its mobile application  GCash  Forest.

With over 33 million users, 86,000 partner merchants and more than 1M social sellers throughout the country,  GCash  Forest gives its users the power to reduce their carbon footprint, reforest the Philippines by planting and growing trees virtually, and empower local communities.

To implement this project,  Mynt  and RAFI-OTT will  partner  to reforest areas in Carmen, Cebu, with 300,000 fruit-bearing trees and timber within five years. This partnership is set to increase watershed forest cover and contribute to biodiversity enhancement.

It will also support two partner communities in Carmen, namely  Nagkahiusang  Mag-u-uma  sa  Communal in  Brgy.  Caurasan  and  Libuton  Farmer’s Association in  Brgy.  Liburon.    Mynt  and RAFI-OTT will collaborate with these partners on mechanisms to enhance sustainability of the tree growing initiative, including community mobilization, production of native tree seedlings, timber and/or agroforestry development or enhancement training, and maintenance and monitoring. This will also create an opportunity for alternative sources of income for the farmers.

“We welcome RAFI as our GREEN partner to achieve our goal in making the Philippines “greener” for our future generations to experience through GCash’s innovative cashless technology.  We also commit to creating the so called “lazy environmentalists” into active and committed “green heroes” caring immensely for the environment starting in the Visayas but nationwide,” said Martha Sazon, President and CEO of GCash.

Amaya Aboitiz, President and CEO of RAFI says, “Both Mynt  and RAFI, through its One To Tree program, recognize the importance of finding ways to include and engage more people in the process of restoring our forest cover. This partnership will give those who may not be able to physically go out and plant or care for indigenous trees the opportunity to contribute to this effort  – from wherever they may be.”